sharing
creating product that gets noticed
With a following of over 598,000, it was just smart business to offer apparel and other branded gear to the fans of I Am Second. We relied on social media as well as email marketing to our lists to get the word out to promote the product offering. Researched proved that there was a demand for quality products with the basic signature brand on it, so we gave them what they wanted — performance wear, as well as casual business looks, to equip them to share their favorite brand.
scoring big with the World Cup
Prior to the 2014 World Cup, e3 Resources, a product division of e3 Partners, approached our team with a desire to redesign the eBall. The team spent months researching product designs, color applications and interviewed key customers to ensure the product would perform as both a quality ball for soccer and volleyball use, but also be an effective evangelism tool in the field. The end result far exceeded expectations and revitalized the product sales. Plus, we were able to leverage products across the brand channels by creating a product line for I Am Second and cross-promote the new items.
