branding
bold brands get noticed
A white chair, a black room, an honest account of a changed life. The truth, on display with raw authenticity and avant-garde style. Stories....from every crack and crevice of society, connecting across culture and geography, through ordinary people.
I Am Second® leverages celebrities, athletes, influencers and showcases their stories of transformation. The media movement has been able to reach people from all walks of life to help them find hope, peace and fulfillment. Joining the I Am Second team as Creative Director at the launch of the brand, my role became instrumental in the evolution and management of the worldwide brand.
more than a missions organization
In 2012, e3 Partners turned to my creative team to address the need for a solid marketing strategy for increasing the mobilization of participants on mission trips. I used this request as an opportunity to present a complete brand update as part of the proposal. We believed that a brand update was essential to communicate our level of quality to the audience and revitalize the consumer base. The new brand strategy would also have a rejuvenating effect on the internal culture of our organization, injecting a vibrancy and youthfulness to the 25 year old ministry.
To create corporate cohesion, each unique initiative within the ministry was assigned a unique color way version of the corporate arrow mark. A basic brand guide was created to educate staff on the new image of the ministry. The result is a cohesive brand that reflects not just the aspirations of the organization, but the energy of it’s purpose.
